The Massachusetts Medical Society has established a style for customer, client, and membership materials. This look is meant to reinforce the goals and mission of the Society.
Branding Guidelines
The MMS Brand and Identity Guidelines are the basis for promoting a distinctive and consistent graphic identity in all visual communications of the MMS brand. This web page, in combination with the MMS Brand and Identity Guidelines (.pdf, 11 pages, 5.9 MB), is meant to help coordinate the customer-facing communications and usage of the MMS identity throughout the organization, in association with partners, and in press usage. It is important that communications remain consistent
in their presentation of the MMS brand.
The MMS Identity
The MMS identity is composed of one mark (also known as the MMS logo or the MMS seal) and one signature treatment of the society name. Each signature is composed of specific letterforms created expressly for the MMS brand identity. The MMS identity should
be used in a consistent and prominent way on all materials, websites, and communications.
Identity Lock-ups
An identity lock-up is a consistent relationship between the mark, the signature, and sometimes the tagline. Two standard and two tagline identity lock-ups have been developed: one vertical and one horizontal for each.
The MMS seal should not be used without a signature of the Society name. It is highly recommended that the tagline identity be used on all external communications where an identity is required, except when its size or other circumstances compromise its legibility.
Unless designated in the branding guidelines for letterhead, envelopes, sub-branding, or co-branding, variation from these lock-ups is not permitted.
For situations where space does not allow the use of a full identity, the use of a signature alone may be a viable alternative.
The graphics below are appropriate for low resolution applications only, such as laser printing, web, or multimedia use.
PC Users: Right-click on an image, then choose "Save picture/image as…" to download the image file to your computer.
Mac Users: Control-click on an image, then choose "Save picture/image as…" to download the image file to your computer.
Click on an image below for quick download of an identity graphic.
Standard Horizontal
Tagline Horizontal
Standard Vertical
Tagline Vertical
Identity Files for Download
Determining which graphic file and identity version to use should be based on end use, available area, color space, design, and look and feel. To aid in this determination, the grid below arranges identity files by their recommended use.
If you need assistance choosing an appropriate version of the identity, please contact Katherine Udden, kudden@mms.org
Each link below contains a group (zipped folder) of graphic files appropriate for recommended use.
Standard Identity
Low resolution for laser printing, web, and multimedia (Word and PowerPoint)
High resolution for offset print, promotional items (newspapers, magazines, brochures, invitations, advertising, banners, posters, mugs, pens, pins)
Tagline Identity
Low resolution for laser printing, web, and multimedia (Word and PowerPoint)
High resolution for offset print, promotional items
(newspapers, magazines, brochures, invitations, advertising, banners,
posters, mugs, pens, pins)
All Logos
Instructions for Downloading
To download and unzip a group of files:
- Click on a link above.
- Click "Save" then choose "Desktop" to save the zipped folder to your desktop.
- Double-click on the folder on your desktop.
- Click "Extract," then choose a location where you would like the folder of identity graphics to live. Make sure "All Files" is checked in the extract window.
- The identity files are now ready for use.
